DOVER, NJ, October 29, 2013 — Casio Baby-G has teamed up with New York’s downtown sweetheart, Vashtie, for an off-the-rack video snapshot featuring its newest line of BA110 watches. The Baby-G video collaboration zeros in on a day in the life of Vashtie and three of her famous friends – DJ Jasmine Solano, Model/Muse Brandee Brown and Recording Artist Zoe of ASTR – wearing a watch that epitomizes the modern New York woman.
Vashtie Kola, famously known for her creative work as a Director, Filmmaker, Artist, Designer, DJ and Consultant, can now add a new hat to her fashion repertoire as a Casio contributor. With a full cache of fashion credits to her name, including partnerships with top industry leaders – in both the designer and music space – Vashtie lends prestige as a millennial tastemaker and a visionary in unique, standard-making personal style. The video follows Vashtie and three fearless women walking different paths, but all wearing a watch that can help them pilot through the day and take on the night with a fashionable entourage at their side.
"New York is my heart and my home and I wanted to truly represent the varying lifestyles of the New York City Girl – no matter who the female New Yorker is, you better believe that she is on-the-go and ready for whatever comes her way,” said Vashtie. “All of us are leading different lives with that same New York hustle and a different Baby-G on our wrist to complement our individual style.”
“We are so excited to channel the energy of such a creative person as Vashtie,” said Shigenori Itoh, Chairman & CEO of Casio America. “Our watches have been worn on the wrists of so many talented people, and the BA110 was designed with a stylishly strong, modern face like Vashtie in mind. We are looking forward to seeing the model take flight with her followers.”
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Vashtie is a woman that wears many hats in the New York scene. From fashion, film and music, Vashtie is no stranger to the entrepreneur lifestyle. From a young age Vashtie created opportunities whenever she felt like she didn’t fit in with the rest of her peers. Her different approach to life has landed her collaboration with some of entertainments well-known names such as Justin Bieber, Kendrick Lamar and DKNY to name a few.